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If you want worthwhile messages in your inbox, the value of being conversation-worthy, as opposed to merely sexy, cannot be overstated.
We used to think that the one iron-clad rule of Internet dating photos was to at least show your face.
A 32 year-old woman showing her body gets only 1 less message a month than the equivalent 18 year-old; an older woman not showing off gets 4 messages less, a large relative fall-off in popularity. When we look further into the data, we can see that as women get older, they are more hesitant to emphasize their bodies, despite its still being a good strategy (at least in terms of message volume).
An interesting caveat here is that a six-pack does seem to have a short shelf life: the effectiveness of the “abs pic” decreases sharply with age..But, contrary to everything you read about profile pictures, if you’re a guy with a nice body, it’s actually better to take off your shirt than to leave it on.We would never suggest to a Fitzgerald or a Dave Eggers to limit his profile to 100 words, and so why should guys with great bodies keep their best asset under wraps?But unlike the Abs Shot, this positive effect actually trends As you would expect, women get fewer and fewer new messages as they age (which is a topic for another whole post!
), but this decrease in new contacts is substantially slower for women with cleavage pics.A message like “Hey nice rack” isn’t really gonna lead anywhere, and isn’t very valuable to the recipient. We didn’t go through anyone’s inbox to do this; we mathematically modeled a “conversation,” based number of messages back and forth.